Case Study:

Mckinsey and Company
Offeree London Experience

Client:

The London Quest Company was asked to create a unique London experience for MBA candidates who had been offered jobs by Mckinsey.

Objective:

The Quests emphasis was for the candidates to get to know each other and the consultants from Mckinsey in an informal environment. Not forgetting to highlight some lost stories of London in a unique way.

The Quest:

Since the generous donation of 725 pieces art, including pieces from Andy Warhol, Ron Mueck and Damien Hirst, to the National and Tate by Anthony d'Offay. The art world has become increasingly fearful that this donation may set a precedence. The group from Mckinsey, supported by an assembly of art fanatics, were set a task of finding a piece of art hidden by Hogarth in the 18th Century.

Hogarths muse was the key to the success of the operation, find it and they would find the lost prize.

The fanatics had left a trail through London for the group to follow and at a selection of Quest points, the fanatics appeared recreating scenes, reciting poetry, and telling the stories of Hogarth’s muse through analysis of his work.

Starting in the Cavendish hotel a London Quest representative met with the consultants and introduced them to their Quest, however a set of Droogs descended on the proceedings leaving a set of sealed briefcases with clues for the group to decipher.

The group now split into teams followed these clues and found a prisoner in stocks who recounted the story of Hogarth’s Tyburn Tree. The famous petticoat dual was simulated in Hyde Park and a historian talked the groups through the intricacies of art within The Wallace Collection. Their knowledge of art, London and Hogarth was swelling.

Groups proceeded to the seven dials where a scene from Hogarth’s Gin Lane was brought to life by a drunken lady of the night and the inspiration for Dickens’ ‘Old Curiosity Shop’ was located where one of the fanatics recounted analysis surrounding Dickens’ masterpieces.

A blind taste test met the group at ‘Beer Street’ on Drury Lane and finally the groups had to piece together a final set of clues, journey to the centre of London (Charles II statue, Trafalgar Square) and find a whiskey bar.  Here they found the art hanging on the wall. But their day was not over!

Each group had been instructed to create and define their own piece of ‘art’ to be presented in front of the group at the end. Poems and monologues flowed freely and scores measured by the ever-present Quest representative were totalled for each of the consultants. The winners were announced and the appropriate bottle of bubbles delivered.